Case Study


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Baidu Consulting

The Brand & Campaign Context

Biotherm is a French High End skin care Brand owned by L’Oréal under the Luxury Products division. Biotherm products are formulated with a unique spa ingredient from Thermal Spring Water and offer a complete range of skincare for the face and body. Biotherm wants a better understanding on Baidu, Search volume, and consultancy of the right keywords positionning.



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