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The Brand & Campaign Context
FISE organize the Extrem street sport in Chengdu, and will be the host of a FISE World Series stop. Last year, we had over 200 000 people who came to discover the new sports in Nan Hu Park. If you don’t know much about China, it is the perfect occasion to come discover a huge and different culture and this value sharing moment through sports like BMX Freestyle Park, skateboard, mountain bike slopestyle and inline skate.
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