Case Study

Infat – Advanced Lipids

Our Missions

WeChat Promotion SEO on Baidu Website setup PPC E-Reputation Social platforms Q&A

The Brand & Campaign Context

Advanced Lipids is a joint venture by AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China. Compared to other famous infant formula brands, INFAT had little awareness and reputation in the Chinese market. No parents will trust a unknown brand.

Results

WeChat
  • 1500 new followers
  • 100, 000 views of articles
SEO
  • 34 pages have been indexed on Baidu
  • 4, 530 backlinks have been indexed on Baidu
  • Keywords rank 1st on Baidu
PPC
  • 12 leads in first 2 months after starting campaign
  • Around 40, 000 clicks
e-Reputation
  • 10, 000 views on forum content
  • Promotion of articles on other websites achieved 15, 000 views
We have helped improve their awareness and reputation significantly. They also built up their own customer community around Chinese mothers.

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