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The Brand & Campaign Context
The Lavender Museum, founded by Georges Lincelé is located in Coustellet, France, in the heart of the Luberon Regional Natural Park. The museum is entirely centered on true lavender. Since 1991, it has been hosting visitors from the world over. The Lavender Museum tells the story of the crop of true lavender, its history, its challenges, and its future. It describes the properties and qualities of true lavender.
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