Case Study

MGEN

Our Missions

WeChat Weibo Account Setup Targeted Content Promotion Good Content Frequent Posts

The Brand & Campaign Context

Mutuelle generale de I’Education nationale (MGEN) was established in 1946 at the same time as the first basic medical insurance was launched in France. After 70 years of development, MGEN has become the leading French national insurance program working in many industry sectors. This type of health insurance is new for the Chinese market. MGEN had not offered their services before in China so there was little awareness of their reputation. The competition in the insurance market is fierce with large, stated-owned insurance companies having the greatest market-share.

Results

Weibo

  • 1, 158 followers

  • 10 posts achieved over 10, 000 reads

WeChat

  • Around 1, 000 followers

  • Over 800 reads per article

We have helped them improve gain greater exposure and awareness in the Chinese insurance market. We launched them on the right social platforms to build their community.

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