Case Study

My Teacher App

Our Missions

Weibo WeChat Account set up Content promotion

The Brand & Campaign Context

My Teacher is an APP to help people study and understand English. It contains 500 of the most-used English words and phrases. Every phrase comes with voice recording and video. The aim of the program is to make English-study more engaging and attractive for learners. Challenge As a English-learning APP in the Chinese market, they face a large number of competitors but also a wealth of potential customers. Compared to their competitors, they are a new product without much awareness or positive reputation in the Chinese market.


  • 5, 000 followers
  • 2, 000 views on average per article
  • 1, 000 views per article

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