Case Study

Rally world Champion

Our Missions

Social media campaign Weibo Organise a conference on sport marketing

Personal branding has several objectives: it can go from establishing credibility to growing your network or to attracting new opportunities. In China, success is measured by your achievements, and experts or successful public figures are highly valued. With more than 593 million Chinese mobile Internet users, 88.9% of the country’s netizens use their cellphone to go online… which is more than desktopusers (68.4%). With such connected population, targeting the audience by digital means can have real big impacts

The Brand & Campaign Context

Who is Isabelle PATISSIER ? Isabelle Patissier is a French world champion rock climber, and has recently been excelling as a rally driver. She started climbing as a child. It quickly became a passion and she won her first competition at 18. She became French Champion at 19 and World Champion two years later. She retired from climbing at 28 and soon made her debut in rallying. She became the first woman world champion in 2004.

Results

  • 40 brands present at the conference
  • 2,000 followers on Weibo

An effective communication to get this World Champion to meet interesting contacts.

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