Case Study

Rock & Roast King

Our Missions

Weibo WeChat Account Management Promotion

The Brand & Campaign Context

Rock & Roast King is a Chinese new TV entertainment talent show. They have produced Chinese Rock & Roast show before, and running well and popular in China. GMA is mainly in charge of their digital promotion in Chinese internet, which is Weibo and WeChat promotion. This project just started in 2 months, however, the Weibo and WeChat official account have generated many followers already, and many people are looking forward the launch day of this TV show.

Results

Weibo:

  • 324,487 followers;
  • 2,645,098 readings;
  • 11,211 forwards

WeChat:

  • 21,409 followers;
  • 31,773 readings.

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  • PR

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