Case Study


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The Brand & Campaign Context

Selectspecs is an e-Commerce website which sells fashion glasses. Life-long glasses wearer David McMillan had the original idea to sell prescription glasses online back in 2004. Looking at the opportunities of the Chinese market . The online optical chains believed the choice was too limited and grossly over-priced for the Chinese market . Website :


  • +3600 visitors per months (0.5% conversion rate)
  • + 3000 new followers on Weibo (with 30% purchase rate)
  • +1800 new followers on WeChat (with 13% purchase rate)

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