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The Brand & Campaign Context
Sunway Lagoon is a famous theme center park in Malaysia. In the park, they have various facilities for the people around different ages, also provide hotel service around the park in case some clients need to spend few days to visit the park. Considering the increasing number of Chinese tourists in Malaysia, they think attract Chinese tourist is necessary in the market. To lift their awareness and reputation in Chinese market, they hired us as their marketing team in China to handle the social media, SEO, e-PR and e-reputation program.
- Weibo content update timely; 16 078 followers; around 5000 readings per post
- WeChat: 2 303 follower; over 10 000 views per post; share in +100 group chats
- SEO: 40 keywords working on Baidu
- e-Reputation: Posts on different Q & A website, increase the discussion of Sunway
- e-PR: 6 PRs on suitable platform and channel
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