Case Study

VITA WEI

Our Missions

Weibo WeChat Account setup Promotion PR online Forums promotion

The Brand & Campaign Context

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They mainly focus on quality leisure, everyday wear. “Vita” is a Spanish female name referring to ‘lifting the sky’ and the Chinese term ‘Wei’ means; “a vital force” or “life”. They believe leisurely wear is not just an aesthetic but a promotion of a new life style. From the style of clothing we understand and connect with an individuals life. Vita WEI is the leading leisure wear designer brand in China. Nowadays, in China, the high-end, ready-to-wear clothes brands are predominantly international, Vita WEI is the only Chinese designer brand focusing on leisure wear in this market. In this fiercely competitive environment, Vita WEI really needed to lift their awareness and reputation in the high-end market as quickly as possible. This is the reason that they decided to opt for digital marketing solutions to raise their profile.

Results

Weibo
  • Well-designed home page
  • Followers increase by 30%
  • Quality images and content selected
Conversations on WeChat
  • +7 000 reads of articles
  • 268 shares between friends
  • 5,037 shares on WeChat moments
  • Posted 961 times in conversation groups
PR
  • Presence on famous online magazines (e.g. Marie Claire, China)
Forum
  • Raised more than 20 related topics on famous forum platforms; Douban, Tianya, Baidu Tieba. (e.g. Trending Topic ‘How to Dress Well’ ?)

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