Case Study

Vogue

Our Missions

Community management WeChat account Weibo account Content Marketing Engagement with Influencers in Fashion

The fashion market in China is currently responsible for 30% of the fashion industry’s global market growth with China set to become the become world’s second largest market in 2020. With China’s GDP increasing by approximately 7% every year, spending on high-end clothing is increasing in line with this. Fashion brands used to focus solely on China’s first-tier cities but now with the increase of the middle classes purchasing power, more and more companies are targeting second-tier cities across the country.

The Brand & Campaign Context

The French edition of the famous American fashion magazine. Since 1920, famous public figures appear on the cover of the magazine. The magazine cooperates with renowned photographers, models and actresses to publish such iconic covers. In China, Vogue aims to promote, educate and build their status as an authority on the French culture of fashion.

Results

  • More than 2,000 visitors per day on the Vogue official website.
  • 2000 Chinese influencers in Fashion followed the Weibo account.
  •  Increased to over 100 000 Weibo followers.

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