Case Study

Yves Rocher

Our Missions

Creation of quality content Social Media KOLs Promotion

The cosmetics market in China is expected to be responsible for 25% of the total cosmetics market growth by 2020. With China’s GDP increasing by approximately 7% every year, spending on quality cosmetic products grows in-line with this. While brands used to focus on China’s biggest, first tier cities, with the increase of the middle class’s purchasing power more and more companies are targeting second-tier cities across the country.

The Brand & Campaign Context

Worldwide beauty and cosmetics brand, created by the French entrepreneur ‘Yves Rocher’. The Botanical Beauty expert’s strategy relies on innovation using a range of botanicals and strong customer service. In 2013, the brand was voted for the seventh time the most popular business in France: their strong database allows them to recognize each client and send them personalised offers. The French brand appeals to consumers all around the world, it is present in 88 countries.

Results

  • 30 KOL’s Engaged.
  • +30% Social Media Exposure.

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