Improving healthcare and pharmaceutical products is supported by the Chinese state and is a wider social ambition. The Chinese are more aware of their health problems, that are currently quite critical. Boosted by FDI, the enormous Chinese pharmacy market (almost the 2nd biggest worldwide) offer a lot of opportunities for businesses working in health departments and wishing to launch their products in China. The net has become the key tool for growth in this environment. 80% of the 750 million netizens have searched for information related to health care online. There is tough competition so the implementation of efficient and innovative strategies is essential.
Pollution problems scandals linked to domestic products have changed Chinese consumers mind. They pay more attention to their health. We now see the emergence of the e-patient, a person that will inquire themselves on internet to auto-diagnose themselves before taking further steps. That is why you have to be a visible brand and a reputed brand on the internet : our agency will manage to create an image that will lead you to the success in China.
The Chinese consumer is already using the internet to purchase, to order food and to choose their next travel destination… why not use the same tools for healthcare ? To be accessible and to have a chance to enter this market, our agency can help you with SEO on Baidu, the largest engine in China. We can improve your ranking on the search engine so you are visible, this drives traffic and generates leads. We know how to use this platform and how to create an optimized Chinese Mandarin website, this combined with an efficient SEO campaign is the most effective market entry strategy for healthcare products.
To implement your brand in the e-health sector in China, you need to have an attractive design that will seduce Chinese consumers, in order to gain their trust in your healthcare service/or pharmacy products your image must be professional. Enjoying quality, their first impression is decisive. Designed content, well worked visuals, quality photographs and videos.. Our agency is here to supply you with tools that will help you adapt your services and products to local tastes.
Your expertize should be promoted without sounding too commercial, especially in healthcare. Visibility and transparency are important to adopt if you are wishing to develop a climate of trust. We can help you build your own platform on Chinese social networks, in order to allow interactions between patients, pharmacists and doctors. Conveying a quality image will attract real purchasers in the industry.
Todays digital world is of more and more importance. Chinese netziens are strongly influenced by friends and family’s suggestions on social networks and turn to their virtual communities’ for advice. Gentlemen Marketing Agency knows how to share your brand thanks to online influencers, and by working with the right digital publications.
Chinese consumers are addicted to the net. They are using the internet for the majority of their purchases, buying health care services and products is a natural progression. In fact, digital health services and products aren’t yet regulated, are a result there aren't any platforms that have taken the lead for the moment. We have the tools that allow you to access the market and to acquire a positive reputation that can make you a leading player in this sector in China.
Your communication and your reputation are essential to convince prospects. A coherent strategy is necessary; in order to avoid a PR crisis that would tarnish your image and make you lose consumer’s trust in your brand. Carefulness is the keyword. We are here to analyze all your digital strategies, and respond in the necessary way to make your business a success.
We have worked to help Eau Thermale - Avène; a French brand specialized in dermatological care (cream and other skin-care). The brand is now implemented and highly successful in China.
Feel free to contact our multicultural, 100% digital agency. Our experts have knowledge in every digital marketing healthcare field. We are key player in this sector, our agency are the only 100% digital agency in Shanghai.Contact us