Digital marketing is really important in cosmetic communications. You must understand key market information if you want to successfully integrate into this market ! The growth of the cosmetic industry is undoubtedly the opportunity of the century for cosmetic brands that want to enter China. Here are a few numbers to demonstrate its potential.
To penetrate the Chinese market, you need to have content : enticing visuals are the best way to promote your brand. We can create and manage your Chinese web site in mandarin, with clear information that makes an impact. A quality website will attract customers because they will see your presence on-line and perceive you as a professional prospect.
Local search engines are different from western markets. Google that is almost completely shut out of China and has very little traction. You must reference and optimize your website on Baidu, the most important search engine.. Around 70% of quality leads are generated from a presence on Baidu with an optimized, quality website. We are specialized in SEO and SEM management, so let us help you with the task !
To communicate, netizens use a variety of means of communication. They follow their favorite brands on WeChat and Sina Weibo. These popular platforms allow you to keep in touch with your customers, to offer promotions and receive consumer feedback, this is vital in order to know where you need to improve. We are specialists in using social media tools, and can manage your media communication campaigns. We can also carry out 'Press Relation' campaigns, your business and content need to be featured by the right, specialized digital media.
In cosmetics, a strong digital marketing strategy calls for Key Opinion Leaders : Personalities that can influence their fan community to adopt the brand they support. We can choose the best figures for you and put your brand in contact with them.
The first impression of your costumer is vital, you must care about your designs and visuals. A well constructed image represents a quality product in the Chinese consumer's mind. We can provide you with videos, photographs and web-design services that are tailored to local demands thanks to our expertise Chinese’s tastes. We also help companies then gain huge exposure in the Chinese Market
The most important point is to be where users want you to be. Buying on-line is a new trend that has significantly increased in the last few years. You might want to implement a strategy of integration on the best, on-line ecommerce platforms such as T-mall or Jingdong. But which to choose ? And how does the process work ? We are here to provide you with solutions for the Chinese market.
You always need to know what is happening with your brand e-reputation; we are totally transparent and can provide monthly and bi-monthly reports and analytics to adapt your strategy as you develop in China accordingly.
Our passion is China. Our passion is Digital. Our passion is Marketing. Gentlemen Marketing Agency is here to help you to integrate and succeed in the Chinese market, we are specialized in the cosmetics sector. Our multi-national team combined with Chinese marketing experts provide winning solutions, we keep abreast of different market sectors so you can capitalize on our knowledge. We have already worked for a host of cosmetics companies include; Avène, Klorane, Parfums de Versaille, Pierre Fabre and Yves Rocher Coslys.
We can help you to reach your goals, to obtain the visibility you need and to develop the reputation needed for you to tap into the Chinese market. Don't hesitate to contact our experts, we look forward to hearing about your project.Contact us