With a high number of local food scandals and the the quick evolution of living standards and expectations when it comes to F&B, this market represents a real opportunity. The Chinese market, which last year accounted for more than $ 140 million, continues to increase, because for 77% of the population, a good diet is a number one priority. Gentlemen Marketing Agency has already had the opportunity to work for many food companies, in wine and other imported products, and will offer the best digital solutions to facilitate your integration into this promising market.
China SEO strategies are very different from what we know in Europe. Due to the total absence of Google, Baidu, the number one local engine, has a large monopoly (over 70% of research in China is done on Baidu). Our agency, since its inception, has worked with this search engine on paid advertising and natural SEO campaigns. We are therefore able to guarantee excellent visibility on this key platform.
With the food market, reputation will count for 90% of your success. Chinese people are increasingly careful about what they consume (including foreign products). You will need to be seen as a reputable option and quickly. For this, a Press Relations campaign is essential. By focusing on media, you will very quickly develop your reputation, and so, be seen as a reputable company in the sector. We know the right digital media, so feel free to contact us.
To develop your reputation in China, what is most effective is to surf on a 'buzz' of positive reputation in order to enjoy more of it. For example, we regularly hear of scandals in the food sector in China. Capitalize on it, and show that you are different and of a higher quality than your domestic competitors! Gentlemen Marketing Agency is aware of all the local news because of its location at heart of Shanghai, we also boast a strong international and Chinese team.
China is the country with the most internet users in the world (over 800 million). Today, 80% of them are using social networks. It is the most effective channel to target your customers and create a stronger level of commitment to your brand. Gentlemen Marketing Agency is the market leader when it comes to WeChat and Weibo campaigns, the two biggest popular local platforms. We can help you use and implement strategy on these vital tools.
Chinese Key Opinion Leaders are online celebrities with a strong community in F&B and a significant influence over them The Gentlemen Marketing Agency know the most important influencers, and will use them to significantly increase your reputation.
The Chinese like quality campaigns, especially in Food & Beverage. Good advertising equates to a quality product. You will have to work on attractive visuals. Gentlemen Marketing Agency offers its creative services for photography or video. This can be tailored according to your products and what local consumers expect in your industry.
The future of trade in China is actually on e-commerce platforms, such as T-Mall. They give you credibility and for the F&B market, it will be important to take this step into China before your competitors. We know how to make you a market leader on various Chinese e-commerce platforms.
We have worked for Epermarket, an on-line F&B platform in Shanghai, mainly by using SEO and creating and managing social network content based campaigns.
You have a project in Food or Beverage in mind ? Don’t hesitate to contact our experts to share with them your ambitions. We will offer you a tailored digital strategy, adapted to your idea and your budget.Contact us