Avène

avèneContext:

The Cosmetics industry is expanding rapidly in China and is now among the most important sectors in the country. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year. This significant increase is due to Chinese consumers’ new focus on beauty habits, increasing disposable incomes and the search for quality, new cosmetic products.

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Company:

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Mission:

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Results:

… Better information about their product line for Chinese skin.

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