Black Mouses

Black Mouses

Context:

Chinese country opens up to the world, and Chinese people are also more aware of global trends and foreign public figures. People nowadays go online for more than 25 hours per week in China, and as half of the Chinese population is connected (667 million), it is important to not only use traditional means of communication, but also use digital to target them.

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Who are the BLACK MOUSES ?

• The Black Mouses are a band from Brussels, Belgium. • Born from a passion for Classical, Funk,  Jazz, Electro… They made a 1st pop-rock album “Introduction” and singles. • They are just back from a tour in China (2014) where they played in 4 chinese cities.
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Objectives:

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Solution:

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Results:

• Publication of 100 articles • 10,000 fans on WeChat      

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