Brasserie de Monaco

Brasserie de Monaco

Context:

Alcohol consumption in China is heavily raising! Consumers are always searching for information on websites and asking for their relatives’ advice. As an alcohol brand, you need to be present on digital platforms and make talk about you get more reputation, to attract more consumers.

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The company ?

The brasserie exists since 1905 in Monaco. Destroyed in 1970, it had been recreated on Hercule’s harbor in 1998. The place produces an artisanal non-filtrated beer, destined to the region’s luxurious hotels and places. A premium bottle in the Monaco’s luxurious spirit.
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Objectives:

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Solution:

– Social Media with use of KOL – SEO – Press Relation .

Results:

– 321 followers Weibo sans l’aide de publicité, et environ 400 vue par post. – 664 followers WeChat dont les partages, likes et vues sont en continuelle augmentation. – “La protection des droits d’auteur” a été obtenue en seulement 1 mois grâce à un contenu intéressant et pertinent ! (Cela prend habituellement 6 mois à 1 an pour l’obtenir.)      

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