Brasserie de Monaco

Brasserie de Monaco

Context:

Alcohol consumption in China is increasing rapidly! Consumers are always searching for information on websites and asking for advice from their social network, what you choose to drink is an important status symbol in China. As an alcoholic brand you need to be present on digital platforms and create a positive reputation by targeting communities in order to attract more customers.

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The Company

The Brasserie brewery begun life in 1905 in Monaco. It was later destroyed in 1970 and then rebuilt on ‘Hercule’s Harbour’ in 1998. The brewery produces an artisan, non-filtrated beer, destined for the region’s luxurious hotels and restaurants. It is presented in a premium bottle and reflects Monaco’s luxurious and decadent spirit.

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Objectives:

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Solutions:

– Social Media with the use of online KOL’s (Key Opinion Leaders).

– SEO (Search Engine Optimization). Improve Ranking on Baidu.

– Press Relations.

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Results:

– 3000 new followers on Weibo.

– 1000 new followers on WeChat.

– Ranking in top 2 pages on Baidu search results.

– Connections with over 50 Chinese KOL’s.

       

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