The e-commerce market in China is dominated by B2B e-commerce with more than 73.4% of the market. Then, online shopping (22.9%), online travel (2.3%) and O2O (1.4%).
TMall, JD and Alibaba are the 3 main exchanges platform. E-Commerce is entering more and more Chinese people habits.
• French leader in gift on Internet
• More exposure and increased sales
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La Rochelle Business School