Cosmetigate

Context: Skin care and hair care products represent more than 50% of the market, with skin care products, being the fastest growing sector in the cosmetics market. China is still facing a trust issue regarding product’s quality and authenticity. Chinese consumers will prefer well-established and recognized labels. This is why brands need to be visible, in order to gain reputation.

g..

g

Company:

  • Cosmetigate is an e-commerce website dedicated to cosmetic products. • It displays different product types: skincare, haircare products for children and perfumes. • The website focuses on European brands, mainly French ones. • Cosmetigate targets solely Chinese consumers

g

 

Objectives:

.

Solution:

g

Results:

Came in the top results on competitive keywords : “French cosmetics imported products”…

A website easy to find for Chinese cosmetics shoppers.

g

.