Context: Skin care and hair care products represent more than 50% of the market, with skin care products, being the fastest growing sector in the cosmetics market. China is still facing a trust issue regarding product’s quality and authenticity. Chinese consumers will prefer well-established and recognized labels. This is why brands need to be visible, in order to gain reputation.
• Cosmetigate is an e-commerce website dedicated to cosmetic products.
• It displays different product types: skincare, haircare products for children and perfumes.
• The website focuses on European brands, mainly French ones.
• Cosmetigate targets solely Chinese consumers
- Increase the brand’s visibility
- SEO on Baidu
Came in the top results on competitive keywords : “French cosmetics imported products”…
A website easy to find for Chinese cosmetics shoppers.