CroisiEurope: European River Cruises

CroisiEurope: European River Cruises

Website: CroisiEurope

Industry context

Tourism is a flourishing industry in Asia, especially in China. With nearly 60 million of outbound Chinese tourists in China in 2016, Chinese market represents one of the largest in the world, with still a great potentiality. Chinese people going on travel is a growing trend, thanks to their better living standards nowadays. Cruise travels are more and more appealing to Chinese travelers.

Company

CroisiEurope has pioneered river cruising on the most beautiful waterways in Europe, and are Europe’s largest and most experienced river cruise line. They are now targeting the Chinese travelers.

Goal

• Increase their visibility among Chinese consumers

Missions 

• Website: we re-built their website, in both English and Chinese versions, optimized for a better visibility on the net.
• Market Survey: we made a market survey, both in French and in English, to help them understand the Chinese cruise market and elaborate an efficient strategy to enter it.
• Wechat minisite: we built for them a mini-site on Wechat which presents their company and their cruises.