DAMAC Properties

DAMAC Properties

 Context:

Upper classes in China are more and more attracted by trips, curious to discover the world and its secrets. Living in a foreign country is also part of their decisions. Collecting information before purchasing is an essential step in the buying process for Chinese people. This collect is made online, and being present on digital allows you to be more visible, and more considered as a reference in the sector. This is why it is important to obtain a very good e-reputation, especially in China.

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The company ?

“Damac properties” is a luxury Real Estate company from Dubaï, providing luxury dream homes with unique concepts.  
 

Objectives:

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Solution:

– SEO on Baidu / Baidu suggestion – E-reputation – Real Estate Plateform – WeChat and Weibo management + Quality designs on accounts + Events – Website adapted for lead generation    

Results:

– Double traffic from SEO with 13 main keywords – Good position from off-site and on-site promotion – Top 1 on Juwai with 海外房产网 keyword – +1100 followers on Weibo and +400 on WeChat – More than 120 leads in one month on contact page        

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