iALUGEN is the top hyaluronic acid skin care brand owned by Laboratoires Genevrier, a well-known biotechnology company in France. Laboratoires Genevrier (Genevellian laboratory) originated in 1920. Since its establishment, it has been aimed at improving public health. The quality of all products can stand all the test.
iALUGEN plans to launch their Brand in China and ask GMA for Marketing Strategy included Social media , Ereputation and Influencers Campaign
Social Media Campaign
Little Red Book set up
Word of mouth Campaign
Create a Positive brand Ereputation
Increase brand awareness (+70% of exposure every month)