INFAT -ADVANCED LIPIDS

 

Advanced Lipids is a joint venture by AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry.

INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.

Challenge

Compared to other famous infant formula brands, INFAT had little awareness and reputation in the Chinese market. No parents will trust a unknown brand. 

Solutions

WeChat

SEO on Baidu

PPC (Pay-Per-Click)

e-Reputation

Results

WeChat

SEO

PPC

e-Reputation

We have helped improve their awareness and reputation significantly. They also built up their own customer community around Chinese mothers.