Advanced Lipids is a joint venture by AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry.
INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.
Compared to other famous infant formula brands, INFAT had little awareness and reputation in the Chinese market. No parents will trust a unknown brand.
Promotion through content
H5 to collect customers experience
Interaction with customers (single/group chats)
SEO on Baidu
SEO Campaign to Increase Ranking
1500 new followers
100, 000 views of articles
34 pages have been indexed on Baidu
4, 530 backlinks have been indexed on Baidu
Keywords rank 1st on Baidu
12 leads in first 2 months after starting campaign
Around 40, 000 clicks
10, 000 views on forum content
Promotion of articles on other websites achieved 15, 000 views
We have helped improve their awareness and reputation significantly. They also built up their own customer community around Chinese mothers.