ISLA & CARAIBICA

ISLA & CARAIBICA

Context:

The fashion market in China is expected to be responsible for 30% of the global fashion industry’s market growth and become the world’s second biggest market by 2020. With China’s GDP increasing by about 7% every year, spending on fashion and style grows in-line with this. While brands used to just focus on China’s biggest cities, with the increase of the middle class’s purchasing power, more and more companies are targeting second-tier cities across the country.

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Company:

I&C is a luxury brand, with products ranging from fashion, to cosmetics and jewellery. It’s founder draws his inspiration from his Caribbean origins and works with French, Italian and Portuguese creators. The passion and know-how I&C pours into each product leads to the creation of unique items combining modernity and elegance. Their first steps into the Chinese market were made in 2015 when they attended the ‘Luxury China Exhibition’.

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Missions:

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Results:

… A successful brand launch and the start of a new business collaboration.

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