French Pure Botanical Care, from Pierre Fabre Group.
Cosmetics industry is expanding rapidly in China and is now among the most important sectors of the country. The annual growth rate of revenues made from cosmetics products sales is around 15%. This significant increase is due to Chinese consumers’ new habits and cosmetics customs.
Hair, eyes, skin, baby … Klorane works exclusively on organic excipients, based on a large range of flowers. The brand was created 40 years ago by the Group Pierre Fabre. Through their products, Laboratoires Klorane conveys authenticity, simplicity and security.
- Increase its reputation in China
- E-commerce (Tmall & Taobao) Audit Management: we made an audit about their performance stats on e-commerce field and a market competitors’ analysis.
- Social media marketing with KOL recruiting upon contest: we attract more audience on social media and increase the brand’s visibility using the KOL’s notoriety during an online event.
- 50k followers
- 100 KOL
- 1.5M views
- Tmall Optimization had resulted in sales increase.