French Pure Botanical Care, from Pierre Fabre Group.
The Cosmetics industry is expanding rapidly in China and is now among the most important sectors in the country. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year. This significant increase is due to Chinese consumers’ new focus on beauty habits, increasing disposable incomes and the search for quality, new cosmetic products.
Klorane exclusively sells organic products, based on a large range of flowers and botanicals. The brand was created 40 years ago by the Pierre Fabre Group. Klorane is associated with quality products and represents authenticity, simplicity and natural beauty.
Increase their Visibility and Reputation online in China.
Improve E-commerce store sales.
E-commerce (Tmall & Taobao) Audit Management:Audited their Tmall and Taobao stores to facilitate sales. In-depth report on performance/sales stats in their e-commerce field. Market Competition Analysis.
Social Media Marketing with KOL Recruiting:Increase following on social media (Weibo), improve visibility by recruiting influencers to promote the brand at a high profile online event.