MGEN

Mutuelle generale de I’Education nationale (MGEN) was established in 1946 at the same time as the first basic medical insurance was launched in France. After 70 years of development, MGEN has become the leading French national insurance program working in many industry sectors.

Challenge

This type of health insurance is new for the Chinese market. MGEN had not offered their services before in China so there was little awareness of their reputation. The competition in the insurance market is fierce with large, stated-owned insurance companies having the greatest market-share.

Solutions

Weibo

WeChat

Results

Weibo

WeChat

We have helped them improve gain greater exposure and awareness in the Chinese insurance market. We launched them on the right social platforms to build their community.