Miche Bloomin

Miche Bloomin is a Brand of Natural eyelashes with a sense of transparency.

Context

This Japanese Brand wants to develop their activity in China, and with the help of their Agent, we develop a Crossborder channel.  What make this Japanese Brands specific is the eyelashes are just like our own eyelashes blending on our eyes.The eyelashes are as soft as feather. This Brand want to start to develop their business in China.   

Mission: 

This Brand enter to China, want to work on Reputationa and develop Sales GMA proposed to create a large operation of KOL, that tried the products and recommand to other. With a Little Red Book Store, the Brand can start to sell on crossborder. 

Results