MyRedCastle is a French start-up wine producer and customization brand. They provide the service of customization wine from French AOC chateau. During the progress, customers could understand more knowledge about wine culture, which is Chinese customers like to get involved in. Regarding the growing needs of wine in Chinese market, they decided to enter in Chinese market through online approach at the first step. So our agency made a careful proposal based on the overview and analysis of market for them and conducted their marketing in China.