Parfums de Versailles

Parfums de Versailles

Context:

The perfume and fragrance market in China is expected to be responsible for 25% of the industry’s global market growth this year. With China’s GDP increasing by around 7% every year, China’s 350 million middle class consumers are increasing their spending on luxury fragrances.

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Company:

  • The line of fragrances were originally only available at the Palace of Versailles.
  • This Chateau hosted several French kings who were famous for their excessive use of cosmetics. Formulas from the 17th and 18th centuries were used to make these Parfums de Versailles.
  • These fragrances entered the Chinese market thanks to a very effective communication and marketing strategy.

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Mission:

  • BUZZ MARKETING
  • CONTENT & VISUAL DESIGN
  • ONLINE GAME

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Results:

… A very successful marketing campaign which created a buzz within only 2 weeks.

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