The perfume and fragrance market in China is expected to be responsible for 25% of the industry’s global market growth this year. With China’s GDP increasing by around 7% every year, China’s 350 million middle class consumers are increasing their spending on luxury fragrances.
The line of fragrances were originally only available at the Palace of Versailles.
This Chateau hosted several French kings who were famous for their excessive use of cosmetics. Formulas from the 17th and 18th centuries were used to make these Parfums de Versailles.
These fragrances entered the Chinese market thanks to a very effective communication and marketing strategy.
CONTENT & VISUAL DESIGN
More than 50 articles about the game.
200 game users – 1.72 million video views.
Attracted the interest of a fashion TV channel, which reported the event.
… A very successful marketing campaign which created a buzz within only 2 weeks.