Diane Lepicard, the founder of Paris Shopping Tour, make a new conception of tourism market. On her opinion, Chinese tourists are changing their mind tight now. In the past, Chinese tourists always with the guide in a tour group. However, nowadays, especially for young generation, they prefer some more special and personalized tour guide for shopping on Paris. So to make more Chinese tourists know their fantastic and thoughtful service, she contacted our agency to promotion her business through digital marketing approach. To generate more customers for her business, also considering the industry she engaged in and Chinese tourists consumption habits, our agency suggested her the website optimizing and SEO on Baidu service.