Porcelanosa

Porcelanosa

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Context:

The Chinese market offers significant business opportunities due to its rapid economic growth and huge marketplace. It also presents a lot of challenges for new companies ranging from having inadequate market information, inappropriate entry strategies, a lack of access to sales channels, difficulty in finding the right partners and cultural differences etc.

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Company:

Porcelanosa Group are established in Europe and America as a large-scale, Integrated Building Materials Group, they are the Royal brand in the UK.

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Objectives: 

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Solutions:

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Results:

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