Located in the Principality of Monaco, from its very first day, ProTech® Monte-Carlo was keen to make the most beautiful cars on the Rock shine. In 1989, ProTech® Monte-Carlo created its first car care services centre for vehicles in Monaco, carefully selecting its products and providing the very best treatments to its customers’ prestigious vehicles in the Principality.
There is so many Car-care centers in China with competitive pricing. Protec Monte-Carlo was an unknown brand in this niche market. The Challenge was to make it famous, to gather and maintain a community and to create a wonderful e-reputation.
ProTech Monte-Carlo was not known at all, but they made the right choice to enter the Chinese market.
- Create attractive Content
- Diffuse the information
- Links article to WeChat
- Create super attractive articles
- Sharing on Group about Cars
- Use influencer to share content
Various Press Releases to reach more audience.
Working with KOLs
Car care forums
- 5622 fans
- Between 4000 and 7000 reads
- 800 followers
- Between 1000 and 2000 views per article.
Weibo KOL 大众点评
Zhihu, aotohome and xcar
Yunus Emre Institute (Turkey)