French Haircare Brand, among Pierre Fabre Group
Cosmetics industry is expanding rapidly in China. With more than a billion consumers, Chinese market is the largest in the world with still a big potentiality for new brands.
René Furterer is a French cosmetic company, located in Paris, specialized in hair care and beauty. The brand institute provides haircare for all types of hair.
- Increase its reputation in China
- E-commerce (Tmall & Taobao) Audit Management: we made an audit about their performance stats on e-commerce field and a market competitors’ analysis.
- Social media marketing with KOL recruiting upon contest: we attract more audience on social media and increase the brand’s visibility using the KOL’s notoriety during an online event.
- 60k followers
- 100 KOL
- 2.1M views
- Tmall Optimization had resulted in sales increase.