Selectspecs is an e-Commerce website which sells Fashion Glasses.
Brand Story : Life-long glasses wearer David McMillan had the original idea to sell prescription glasses online back in 2004.
Looking at the opportunities of the Chinese Market . The Online optical chains believed the choice was too limited and grossly over-priced for the Chinese Market .
- SEO on Baidu
- Social Commerce- Weibo and WeChat
- KOL Engagement
- +3600 visitors per months (0.5% conversion rate)
- + 3000 new followers on Weibo (with 30% purchase rate)
- +1800 new followers on WeChat (with 13% purchase rate)
Isal Paris Fashion Business School
University of the Creative Arts