People go online for more than 25 hours per week in China, to make purchases but also research.
There is a trust issue regarding product quality in China, which has two main consequences :
Consumers consider that foreign brands are of much better quality than local products and they on the information they find on the web and from relatives. It is essential to appear on search engine result pages when targeting these informed consumers and to think your communication strategy carefully.
• This Swiss brand sells audio portableBluetooth Speakers. They define themselves as a team of audio geeks
• They control the manufacturing process and take the necessary time to develop and improve the best product. Their aim is to bring the purest form of sound to their customers.
•Design-wise, they refuse to choose a standard design for all their products and try to offer original designs. They have partnered with the renowned tattoo studio Tatoo Temple, so their products could become real artworks.
- Branding : Keywords ranking on Baidu
- Press Relation – Communication Campaign
- SEO on Baidu
- Social Networks – WeChat Sales
- Creative Bluetooth Speaker on the 1st page
- Creative Bluetooth headset on the 1st page
- +2,000 Weibo and WeChat fans
- 1,000 visitors per month on their website
… A bigger exposure and leads brought to the company.