Victor Maxence

Victor Maxence

Context:

Controlling the image is essential in a career. As they market themselves as a brand would market its image, it is essential for a person to set up specific values and specific image, which people can refer to. With such a massive connected audience, using digital for self-branding can have exhaustive results.

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Who is VICTOR MAXENCE ?

• Victor Maxence is a French pianist, since the age of 6. He learn thanks’ to his mother, a music teacher. • He kept on studying music a school, and got the recognition from each audience he played for. • Later, as an entrepreneur, he created several companies. But he still compose music, and have worked on 2 albums.
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Objectives:

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Solution:

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Results:

• 4,500 fans on Weibo • A video played 30,000 times on Youku … A better visibility on the Chinese web for this French artist.    

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