Controlling the image is essential in a career. As they market themselves as a brand would market its image, it is essential for a person to set up specific values and specific image, which people can refer to.
With such a massive connected audience, using digital for self-branding can have exhaustive results.
Who is VICTOR MAXENCE ?
• Victor Maxence is a French pianist, since the age of 6. He learn thanks’ to his mother, a music teacher.
• He kept on studying music a school, and got the recognition from each audience he played for.
• Later, as an entrepreneur, he created several companies. But he still compose music, and have worked on 2 albums.
Presse relation and social media to get known
Diffusion of music videos
Writing and publishing articles
• 4,500 fans on Weibo
• A video played 30,000 times on Youku
… A better visibility on the Chinese web for this French artist.