VITA WEI

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They mainly focus on quality leisure, everyday wear. “Vita” is a Spanish female name referring to ‘lifting the sky’ and the Chinese term ‘Wei’ means; “a vital force” or “life”.

They believe leisurely wear is not just an aesthetic but a promotion of a new life style. From the style of clothing we understand and connect with an individuals life. Vita WEI is the leading leisure wear designer brand in China.

Challenge 

Nowadays, in China, the high-end, ready-to-wear clothes brands are predominantly international, Vita WEI is the only Chinese designer brand focusing on leisure wear in this market. In this fiercely competitive environment, Vita WEI really needed to lift their awareness and reputation in the high-end market as quickly as possible. This is the reason that they decided to opt for digital marketing solutions to raise their profile.

Solutions

Weibo

WeChat

PR online

Forum Promotion

Results

Weibo

Conversations on WeChat

PR

Forum