Yves Rocher

Yves Rocher

Context:

The cosmetics market in China is expected to be responsible for 25% of the total cosmetics market growth by 2020. With China’s GDP increasing by approximately 7% every year, spending on quality cosmetic products grows in-line with this. While  brands used to focus on China’s biggest, first tier cities, with the increase of the middle class’s purchasing power more and more companies are targeting second-tier cities across the country.

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Company:

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Mission:

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Results:

A brand closer to their customers..

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