Tourism and Hospitality in China

How to attract Chinese tourists? Make them chose your agency!

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Digital Marketing

Every Chinese tourist will look for informations online before his trip. This is the moment for you to catch their attention thanks to e-marketing.

Baidu SEO

As Google is inaccessible in mainland China, a great SEO campaign is needed on China's main search engine : Baidu.

Social Media

To attract customers you need to be where they are : social medias ! We can set up a Weibo and WeChat account for your brand and create your Chinese community.

PR & Buzz Marekting

We can ensure you a great digital Press Relation to make your brand more visible and attract customers.

Chinese Website

As most of the population don't speak English, you need to have a Chinese website. We can create a good looking translation of your original website in Mandarin.

Content & Visuals

Chinese will trust your brand if your visuals are well polished and represent the quality of your brand. We can help you understand Chinese's tastes.

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Our multicultural team of passionate experts already allowed a lot of company, small as well as big, to implement successfully in China. You can check below some of our case studies.


Register on Ctrip / Qunar

Digital opportunities for tourism

Working in the tourism sector and wanting to generate interest, drive traffic, and generate leads for your services from the Chinese community? You have knocked on the right door! We are THE Marketing Agency for Tourism and Hospitality in China. You know "Chinese travelers" are your company’s future.

Tourism market for Chinese travelers

Last year, more than 100 million people from China traveled abroad. And this number keeps on increasing. Europe, Asia, Australia, or the Americas… every destination can benefit from these new tourists, the Chinese are discovering the pleasure of traveling with a growing middle class and disposable incomes. The way to capitalize on this opportunity? Digital Strategy!

Localize and translate your content in Chinese

In order to reach your potential customers, Chinese tourists, you must first translate all your content into Chinese, as well as the storytelling; a word-for-word translation will not suffice. You also need to localize your website by adapting your content to Chinese culture and customs in order to appeal to Chinese people.

Carry your visibility and e-reputation

To distinguish yourself from the many existing travel agencies, focus on visibility thanks to SEO SEO on Baidu. Also use undercover marketing through reviews on blogs, forums, and Q&A sites to build an e-reputation with Chinese tourists. The world of travel agencies is a very competitive environment because the Chinese market offers a young and wealthy clientele.


Gentlemen Marketing Agency has the most efficient tools and is recognized as an expert in this market. We offer you a host of different and effective solutions tailored for you. We are experts in the tourism sector. We have worked for hundreds of companies specialized in travel: Maison de la Chine, Aeroflot, Marriott, and Only Lyon. Growth in China is not about the biggest fish but the fastest and most adaptable one, we can represent your business interests in China to help you get ahead in this competitive market.

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How can I reach Chinese tour operators?

A good deal of foreign tourism agencies wants to work with a Chinese tour operator. They strongly believe they can get a sweat deal without spending any money. Let me bring you back to the real world: Everything has a price…
The price with Chinese tour Operators? You will either get no tourists even tho you’ve already spent resources creating a partnership with this Chinese tour operator or worse, no Chinese travelers and your “partner” copy your tours.

How do I get more Chinese tourists to my hotel?

With a complete marketing strategy: A web page, SEO on Baidu, Kol, Press release on Chinese media and forum, and a Wechat brochure to easily promote your services on WeChat. You can also register on Ctrip, Qunar, elong, etc… and even buy paid ads on Ctrip, Douyin, and Baidu if your budget is big enough. Think multi-channel marketing strategy and forget about Chinese tour operators, it does not work.

How to be different from competitors in China?

In China, everything goes through branding and e-reputation! You need to localize and translate all of your content into Chinese to suit what your customers expect from you. They’ll be more inclined to trust you if they feel you understand their culture and fit in with it. The world of travel encourages relaxation and dreams, which is why you will also need to take care of your storytelling and your visuals in accordance with your brand DNA and your positioning.