Averac

Spainish Skincare Brand

The Brand & Campaign Context

Averac is a Spanish skincare brand. They provide exclusive care and nourishing solutions for different skin types, directly from the research laboratory in Granada, Spain. Averac has more than 40 years of skincare experience and a professional product R & D team. The group has traveled around the world many times to select innovative ingredients to include in their formulas. They've also adopted innovative technologies to retain the activity of raw materials to meet the skincare needs of different people. Today, Averac offers two product families: the Essential line and the focus line. Averac decided it was time to target the most competitive skincare market in the world: China. They contacted GMA to work on their branding and sales strategy, notably by letting us run and grow their official Little Red Book store.