CAMP

The Brand & Campaign Context

Chinese food is the first worldwide sector and generated more than USD 2 trillion revenues in 2014. 85% of the Chinese people buy imported food. The Cooperative is committed to fairness in its dealings with members and customers. It is committed to the pursuit of excellence in the production, transformation and promotion with a view to global marketing of products of the very highest quality. With a view to sustainable development, it values the expertise of its people, its capacity for innovation and respect for the environment in all its pursuits.