Car-Care Centers

Home > Case Studies > Car-Care Centers

The Brand & Campaign Context

Located in the Principality of Monaco, from its very first day, ProTech® Monte-Carlo was keen to make the most beautiful cars on the Rock shine. In 1989, ProTech® Monte-Carlo created its first car care services centre for vehicles in Monaco, carefully selecting its products and providing the very best treatments to its customers’ prestigious vehicles in the Principality. There is so many Car-care centers in China with competitive pricing. Protec Monte-Carlo was an unknown brand in this niche market. The challenge was to make it famous, to gather and maintain a community and to create a wonderful e-reputation. ProTech Monte-Carlo was not known at all, but they made the right choice to enter the Chinese market.

Results

Weibo:

• 5622 fans
• 186interactions/month
• Between 4000 and 7000 reads

WeChat:

• 800 followers
•  Between 1000 and 2000 views per article.

PR:

Weibo KOL 大众点评

Forum

Zhihu, aotohome and xcar