Our Missions for CarrefourKols Live Streaming
Multinational Supermarket Chain
The Brand & Campaign Context
Founded in 1959, Carrefour is the largest retailer in Europe. Enter the Chinese market in 1995, and more recently launched an online shopping APP. The APP existed as the online sales channel, GMA's mission was to promote the shopping app. During the 520, 618, and 818 festivals, GMA strategy revolved around KOL and live-streaming. We carefully selected more than 20 excellent KOLs on WeChat, Weibo, Yizhibo (Live streaming platform).
The Main goal of Increasing consumer’s use of the app and online transactions was achieved.
Each campaign got an average exposure of over 20millions on social platforms and 110 million total views for live stream.
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