Carrefour

Case Study

logo Carrefour

Our Missions for Carrefour

Kols Live Streaming

Multinational Supermarket Chain

The Brand & Campaign Context

Founded in 1959, Carrefour is the largest retailer in Europe. Enter the Chinese market in 1995, and more recently launched an online shopping APP. The APP existed as the online sales channel, GMA's mission was to promote the shopping app. During the 520, 618, and 818 festivals, GMA strategy revolved around KOL and live-streaming. We carefully selected more than 20 excellent KOLs on WeChat, Weibo, Yizhibo (Live streaming platform).

Results

The Main goal of Increasing consumer’s use of the app and online transactions was achieved.
Each campaign got an average exposure of over 20millions on social platforms and 110 million total views for live stream.

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