Chinese School TailorMade

The Brand & Campaign Context

TailorMade provides Mandarin classes, both in China and online. It was created by foreigners in Beijing: their objective is to make Mandarin more accessible to everyone. They now have offices in other cities such as Shanghai, Xi’an or Tianjin. All their teachers hold language-related degrees. Most of their clients are working with or in China; they are either individual professionals or companies. TailorMade therefore offers their clients to choose the time and place for these lessons: Mandarin teachers can even go to their offices.