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CroisiEurope : European River Cruises
Industry context Tourism is a flourishing industry in Asia, especially in China. With nearly 60 million outbound Chinese tourists in China in 2016, the Chinese market represents one of the largest in the world, with still great potentiality. Chinese people going on travel is a growing trend, thanks to their better living standards nowadays. Cruise travels are more and more appealing to Chinese travelers. Company CroisiEurope has pioneered river cruising on the most beautiful waterways in Europe and is Europe’s largest and most experienced river cruise line. They are now targeting Chinese travelers. Goal Increase their visibility among Chinese consumers
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