Dragon Nest

The Brand & Campaign Context

Dragon Nest is a 3D mobile game with an unpredictable plot, easy and smooth unlock 3D battle, providing a unique and fresh experience to the player. Our customer needed to consequently increase its players base in order to stabilize in this competitive market. With the abundance of choice in their app store, Chinese players have very high standards, which make it a lot more difficult for many companies to get some share of the market. In order to improve the game reputation and increase its visibility, we've worked on a custom made an omnichannel strategy.