DuFry Promotion in China
Case Study
Our Missions for DuFry Promotion in China
E-Reputation Q&AThe Brand & Campaign Context
Dufry is a global travel retailer with operations in 63 countries that exempts international travelers from the payment of certain local or national taxes and duties. Dufry shops offers to the travellers a good experience amongst the widest variety of luxury brands. Because reputation means a lot especially in China, Dufry shops want to improve their image in China.
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