GISADA

Case Study

logo GISADA

Our Missions for GISADA

Tmall Store Wechat Weibo KOL Marketing Q&A PR

Emerging brand redefining luxury fragrance worldwide from Switzerland

The Brand & Campaign Context

Gisada’s story first began in Zurich as the dream of two brothers in 2013. Their goals were to express their passion for perfume in a new way, while also collaborating with renowned perfume makers with a clear vision, including Andreas Wilhelm and Mark Buxton. The Gisada brand was born with the creation of the Gisada Uomo and Gisada Donna perfumes. Today, the House of Gisada stands for modern elegance combined with Swiss quality. Gisada contacted GMA because they wanted to enter the Chinese market through branding and e-commerce but needed strong support implemented locally. From planning to executing, we manage the brand building and Tmall flagship store of Gisada in mainland China.

Results

  • New campaign

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